Image representing Apple as depicted in CrunchBase
Image via CrunchBase
If you use Pandora in the past ten years, then you already have a very clear idea of ​​what Apple's iTunes is the radio. This is the first real attempt of the company to integrate streaming radio in his ubiquitous iOS 7 and desktop applications iTunes. How many things Apple does , it is a derivative idea dressed for mainstream success . Pandora currently has more than 70 million monthly active users, and Apple wants to eat.

iTunes Radio Prepared to pounce as " arms race" streaming heats

The selected stations
Selected stations - the faster your music on iTunes Radio ticket - take various forms . Apple strongly favoring stations have artists like Drake and the Beatles , but also others, including Diplo setting , Katy Perry and Jared Leto for their own stations "guest DJ" . ( These vary somewhat Leto overloaded following comment a whole , for example, while Diplo not . )

Apple also recruit specialists in different genres to other stations , such as " The LA rock scene : 60 and 70 " "3 of a Kind James Blake, and disclosure Rhye " priest and click the play button Pepsi station EDM . Pulse , and you are with video Beyoncé drink Pepsi presents himself while looking in the mirror , followed by dance music. The stations of the region combined special algorithms and human curation corporate sponsorship in a creamy shake homogenized milk content . Want to order a Frosty ?

individual stations
It is also possible , of course , create their own stations , based on the first song , artist or genre choice. You can spend six songs per hour , although this limits the station -dependent ( jumps on a station does not compared to another count ) . Each station is equipped with a blade that moves between shots , variety and discovery. You can enter your personal stations via Twitter, Facebook , SMS or e -mail and send to close friends with AirDrop . (This could also be called " mixtapes for the lazy " , but we'll leave the Apple marketing . )


As with Pandora and Apple engineering (both using inches / thumbs down icons) , iTunes radio , you can push your playlist with " more like this game " and "never play this song , " under the star icon on the playback display.

history
With the History tab you through each song, which has been applied to your iTunes radio played to see all platforms. You can not read them, but instead you will have the opportunity to listen to the iTunes preview format , the song to your wish list or buy the damn thing outright .

Part of what iTunes Radio potentially lucrative for Apple closer integration with the iTunes Store. Buy the song you are currently experiencing one click on each screen in iTunes ( it 's actually a $ 0.99 / $ 1.29 in the bar Main Reading Add button) , and it is only two clicks the list to add a song to your iTunes Wish List or you take the ap
propriate iTunes album Leaf. It has never been easier to buy things.

Of course , Apple is making money selling ads . Audio and video ads once every 15 to 60 minutes , or if you are reserved for subscribers at $ 25 a year iTunes Match music service Apple cloud , you get to listen to iTunes without radio advertising.

first Impressions
On iOS devices, including 7 radio iTunes offers clean as you would expect from an Apple product aesthetics. More importantly , iTunes , Pandora bests in terms of volume: Get it While Pandora access to about a million songs iTunes radio listeners somewhere in the tens of millions users, which obviously leads to a greater variety and fewer repetitions . And with hundreds of millions of iTunes users out there, there are exponentially more users (and hear ) the data for Apple works .

Image representing Rdio as depicted in CrunchBaseBut , in essence, the iTunes radio is simply renamed a streaming service of ten years and integrated directly into iTunes. When Pandora clone , it is quite correct, but it has nothing to do Spotify and Rdio are the characteristics of social development . Is it better than the previous radio iTunes integration ? In all cases . Is it popular? Probably . Is it possible to install without any Apple music device capable of the known universe ? Highly unlikely.
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